Dyson has introduced a $499 AI-powered toothbrush with a built-in camera. The company announced the CameraJet on Tuesday and opened it for preorder. The toothbrush is offered in blue and pink.
Dyson says the CameraJet is the first toothbrush with a built-in camera. It is made to spot gaps between teeth where plaque can start to form. A precision jet then targets those areas during cleaning.
The device also connects with Dyson’s MyDyson app. The app gives live viewing, guided cleaning, coverage maps and brushing tips. Dyson says the system can clean teeth and help keep gums healthy.
Smart toothbrushes are not new. Oral-B and Philips already sell models that connect to apps. These products can track brushing coverage, pressure, brushing time and other user data.
Dyson is entering the market with a focus on camera-based feedback. The launch comes as tech firms add cameras to more types of devices. Recent examples include glasses, headphones and pendants.
The company said it spent six years on research and development for the CameraJet. Senior Commercial Manager Niamh Turney said other products have focused on digital features and brushing specs.
Dyson is also targeting people who often skip flossing. The company says the CameraJet can help users focus on hard-to-clean areas.
Smart toothbrushes remain a small product group. A study published last year found that more than 85% of people were not familiar with smart toothbrushes. The finding shows that many buyers may still be new to this type of product.
The CameraJet is part of Dyson’s wider effort to expand its product range. The privately held company is known for vacuum cleaners, fans, air purifiers and hair dryers.
Dyson has tried other product areas before. Its washing machine business was stopped in 2005. Its electric car project was abandoned in 2019. The company later found strong growth in personal care products.
Dyson launched the roughly $400 Supersonic hair dryer in 2016. By 2023, hair-styling products made up 30% of its US business, based on the supplied information. In April, Dyson also introduced the $100 HushJet Mini Cool handheld fan. It has often been sold out since its launch.
For Indian readers, the launch shows how AI is moving into daily care products. It also shows how cameras are being used for tasks beyond phones and computers.
The supplied information does not give details about an India launch or Indian pricing. The next step is the CameraJet’s preorder rollout.
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